Thank Heaven: Largest Beer Retailer Going Upscale

Dear Client: Break out your monocle and top hat, because the world's largest c-store operator and the largest U.S. beer retailer, 7-Eleven, is about to get all fancy up in your grill. Much like beer, 7-Eleven wants to expand its "customer base to include more women, millennials and Gen Z," the company told USA Today. To do that, they'll deploy a similar tactic we've seen some of the larger beer companies roll out, launching a high-end concept. The Irving, Texas-based