Still Waiting on the Budget Beer Boom

Dear Client: It ain't happening.  Yet.  Back in the economic crises of 2001 and 2008, economy/budget beer really started to kick it up a notch.  In this crash, which is much worse, particularly now as federal government subsidy checks dry up, the economy segment is curiously not only still losing share, but its rate of share loss is actually increasing, in latest scan data.  Budget beer’s dollar share is down 0.7 points YTD in the latest Nielsen all outlet scans