Seltzer has Seen Steady Week-Over-Week Share Declines Since September, says Drizly

Dear Client: In late July, seltzer overtook light lager as the "beer" category dollar share leader -- at least, on the Drizly platform.  Hard seltzer outpaced light lager share of sales starting the week of July 28th, where seltzer had a 20.25% share, vs. 17.41% for light lager. Just one week prior, started July 21st, light lager had a 18.52% share, vs. 17.87% for seltzer. Drizly's leadership and insights team have often told BBD they spot trends on their platform