On-Premise Chain Outlines What Ales Light Beer

Dear Client:(Ed. Note: I generally despite beer puns in titles of news stories, but I couldn't resist). After we reported on the NBWA super-panel, one regional on-premise chain operator, John Lane of Winking Lizard in the midwest, wrote to BBD that light beer is suffering an identity crisis. "While yes, quality may be associated with the decline of light, it is flavor and authenticity that is the downfall," writes John to BBD. "Young people want 'experiences' whether it is a