New MillerCoors CMO Behind Miller Lite’s Newest Campaign, “In the Real World”

Dear Client: More tit for tat in the Kingdom of CornGate. Apparently, while distributors attended the MillerCoors Distributor Convention last week in Tampa, most were totally unaware that the brewer had just finished shooting its latest Miller Lite spots. In the Bud Light Kingdom. Yes, it's Miller Lite's latest answer to the fight started with Bud Light's Super Bowl ads accusing MillerCoors' top two brands of brewing with corn syrup. (Although A-B may contend MillerCoors actually started the fight, via