NBWA Teams with Fintech for a New Weekly Data Set

Dear Client:If you haven't found a data set that you like, you're in luck: NBWA has teamed with Fintech, an EFT company, to to "provide a window to the industry through retailer purchase data," per Fintech's Jim Kallies.Their retailer purchase data covers 84,000 accounts representing $23 billion in alcohol commerce (and $12 billion in beer), covering all 50 states, chains, and independent stores alike. They also believe to have the largest source of on-premise retailer purchase data. And they're adding