MSJ on Sustained Stickiness

Dear Client: After seven months, Molson Coors’ adhesive is apparently still holding tight. Whether it’s off-premise share gains, on-premise share gains, display gains, or shelf sets, all indicators point to the company’s recent stretch of results sticking, chief commercial officer, Michelle St. Jacques, explained to BBD in a recent conversation. While most are familiar with the company’s sustained share gains in scans over the past 25 weeks or so; MSJ walked us through some of the other signs they’ve seen