Most Consumers Don’t Find Alcohol and Cannabis Interchangeable

Dear Client:As cannabis continues marching its way toward legalization across the country, everyone wants to know if it will play nicely with the alcohol category.In 2017, the legal market for cannabis in the US was $9 billion, and could be $24 billion by 2021, assuming no major shifts in regulation, according to a presentation last week from Colorado-based cannabis research firm BDS Analytics.BDS Analytics conducted a survey of consumers in states where recreational use is legal and found some answers