More Discounting, Weak Sales

That's the nightmare scenario facing the US beer industry as we move into summer. It reflects the stagnation of the 1970s.. inflation and high unemployment, which are supposed to be mutually exclusive. The old beer model dictates that discounting produces increases in volume. So far, that model is proving outdated this year.Several macro-trends in the industry provide some insight as to why pricing has been weak while volume is also weak. 1.Retail chains less competitive. With the consolidation of retail