Dear Client: Today, readers of The New York Times will see Molson Coors’ first big activation ahead of the company’s first big Super Bowl ad in more than 30 years. It’s a mock article. And here’s the clever twist: Each of their two giant light brands is claiming the Super Bowl ad belongs to them … Continue reading "Molson Coors’ Light Brands Duke it Out in The Times for Coveted Super Bowl Spot"
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