MillerCoors’ Spiked Aguas Frescas Play, Zumbida, Hitting Key Hispanic Markets

Dear Client:Back in April, we came across a TTB approval label for "Zumbida Mango," dubbed "Aguas Frescas con un toque de piquete" (loosely translated: Aguas Frescas with a bit of bite). It was listed at 4.2% alcohol per 12 oz.Now that innovation is finally hitting the market. Zumbida Mango is shipping to distributors in key Hispanic markets: parts of Cali and Texas, as well as Denver, Colorado; Las Vegas, Nevada; and Albuquerque, New Mexico. (Call it a pilot run.) It