Miller Lite Has First Positive Quarter Since 2007

Dear Client:SABMiller has issued its trading update for the group's third quarter, ended 31 December 2014. The highlight for MillerCoors brands in our backyard: "Premium light STRs declined low-single digits," but "Miller Lite continued to benefit from the return to its original iconography and intrinsic-focused marketing campaign, posting its first quarter of volume growth since 2007, with low-single digit growth in STRs."In fact the brand helped a bit to defray the company's "soft overall volumes" in North America. "With trend