Mich Ultra Beginning to Bounce Back?

Dear Client:  One thing that stood out to us in this latest set of scans from NIQ? Mich Ultra. The brand isn’t back to dollar growth in the latest four weeks to August 5, but it’s not declining either.  Mich Ultra was flat in dollars for the latest four weeks, which is noteworthy considering this four-week frame does not include the benefit of a Fourth of July boost. It was the only top A-B brand to avoid the red in