Lagunitas Not Really a Craft, It’s a Beer

Dear Client:By now, we all know the end to the story of Heineken's 50% stake in Lagunitas. The share buyout is complete now.What's not clear is how the heck Lagunitas IPA continues to grow, on such a large base. Maybe it's all in the philosophy.HOW IS IPA STILL GROWING? Lagunitas IPA is still growing. It's up almost 14% YTD through 4/16/17 in IRI's MULC channel, and remains the #1 IPA in the U.S. How do they keep growing IPA on