Jumping From Bev Alc to Cannabis Biz “A Lot Like Playing Baseball Under Water”

Dear Client: What’s it like jumping from the bev alc industry to the cannabis industry?  Bernstein analyst Nadine Sarwat recently sat down with Ion Bratianu, the sales director at Chicago-based cannabis producer and retailer Green Thumb Industries, to uncover just that. Ion – who spent more than a decade in bev alc, primarily in the industry’s middle tier with stints at Prestige Wine Wholesale, Georgia Crown Distributing and Southern Glazer’s Wine & Spirits in his later days – describes the