Still Waiting on a Summer Spark: Scans Stay Sluggish to Start June

Dear Client:  Beer trends are humming the same soft tune at the start of June, with category dollars down 4% and volume down 5.2% in the latest week of Circana scans to 6/8.  That’s only a touch better than what we’ve seen from beer in the latest four-weeks, with dollars down 4.4% and volume down 5.8% in the frame. But hey, at least beer wasn’t posting the toughest trends in bev alc over the latest week, a title the category