IWSR: Beer to Blame for Third Year of Bev Alc Declines

Dear Client: It isn't often we get a universal on-and off-premise read for not only beer, but total bev alc. Well, we have one such measure -- and it ain't pretty for beer. IWSR, which calls its US BAR data "the most comprehensive source in the United States covering the entire beverage alcohol universe," has some sobering news: Last year, Americans drank 3.345 billion cases of bev alc. But that still made for the third consecutive year of declines for