HSBC:  Where is ABI’s “Cultural Transformation”?

Dear Client:  Before AB Inbev was AB Inbev it was styled Interbrew, and their tagline was "the world's local brewer."  Likewise, fellow European bank HSBC's tagline was "the world's local bank".  But HSBC's Global Beverage Head, Carlos Laboy, once again came out swinging against what he calls ABI's lack of a "cultural transformation" following the disastrous summer they are having on the heels of the Mulvany marketing controversy.  "The damage inflicted on its top selling brand (in its biggest market)