How Dos Equis Got Its Groove Back

Dear Client: It’s been a busy year for Dos Equis. The brand has brought multiple line extensions to life both in beer and beyond beer, undergone a complete marketing/communication makeover, and executed a strategic shift in the way it approaches one of its biggest media investments – college football. Is all that work paying off? It sure sounds like it. “We couldn’t be happier” with how this year has turned out, Dos Equis senior brand director, Ligia Patrocinio, told BBD.