High Noon Winds Up a Haymaker for Malt-Based Competition

Dear Client: As malt-based and sugar-based hard seltzers look to shake off their sluggish start to 2022 this summer, one of the hottest brands in bev alc is dialing up airtime to tell consumers to “ditch” these types of hard seltzers altogether. Indeed, E&J Gallo’s high-flying spirits-based seltzer, High Noon, has just released a suite of new spots ahead of the summer selling season with one, in particular, taking a direct shot at malt-based seltzers. The new 30-second spot, dubbed