Here’s What Makes Heineken’s New Summer Spots Different

Dear Client: On July 1, brand Heineken will debut new spots — for once, created specifically for the U.S. market. Another first: These spots mark the first time you’ll see a Heineken ad with a can in it in the U.S. New Heineken brand director Josh Egan, who joined the company last year, told BBD that this will be the brand’s biggest campaign of the year. And they target legal drinking age Gen Z squarely, by “really following them where