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Harvey beer trends

Dear Client: NBWA chief economist Lester Jones and Fintech's Jim Kallies presented some interesting insights and indexes at NBWA last week. But it wasn't based on Nielsen or IRI. These numbers came via Fintech's electronic financial transaction data. Fintech covers about 25% of industry volumes, involving both off and on premise STRs. "That's why I like to say it's a sample of the industry, not a census," or universal read, said Lester. Among the most interesting reads from this session:

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