Fly on the Wall II: Four Loko

Dear Client:Wrapping up our coverage of Phusion Projects from yesterday: Couple words on marketing and pricing outlook for Four Loko, going into the key summer selling season:OCCASION-BASED MARKETING PLANS. Based on their consumer research, said president Jim Sloan, "pre-gaming," or pre-excursion drinks, is a big occasion for the brand. That "matches well with our single serve," said Jim. "So we're doing Summer Music, Lokoween in New Orleans this year; it's going to be about pre-gaming before music events. For us