Five Questions for Bump Williams

July 14, 2011Five Questions for Bump Williams Dear Client:In our ongoing Summer interview series, we caught up with industry consultant Bump Williams yesterday, and he took a break from his fishing expedition in Ohio to answer five questions from us that have been burning a hole in my mind. To wit:1. What do retailers think of a possible AB-lead price increase in October. BUMP: Retailers are confused on price strategy and worry about the loss of the beer shopper. They