Five-Alarm Wake Up: Craig Charts Industry’s Path Forward

Dear Client: In his opening remarks at the 86th Annual NBWA Convention yesterday in Vegas, chief Craig Purser admitted that “preparing for this speech this year has been more difficult than in years past.” Of course, one doesn’t have to think too hard to understand why. Summing  how he believes the overall beer industry feels right now, Craig borrowed a saying from his wife that goes: “you are only as happy as your least happy kid.” ADDRESSING THE ELEPHANT IN