Where Craft Fits at Fado Irish Pub

March 8, 2012Where Craft Fits at Fado Irish PubDear Client: How is craft doing at the Irish pubs? We looked up Fado marketing chief John Piccirillo to ask how it's trending at his 15-year-old pub chain started in Atlanta, now with locations from Seattle to Philadelphia. People come here to drink Guinness and Stella, surely. But a particular consumer set's set seems to be expanding. "Over 40% of our business is draft, and the overwhelming majority of that is European