Meli Aims to Bring Non-Beer Drinkers to Category via Quinoa Beer

Dear Client:  Quinoa, it turns out, isn’t just an alternative dinner grain to rice or bread. It’s also an alternative, gluten-free grain you can brew with.  Case-in-point: new, better-for-you entrant Meli, which is a quinoa-based, 4.4% ABV beer brewed from organic quinoa that boasts many of the stats conscientious consumers are looking for (zero gluten, zero sugar).  Meli just launched its e-commerce shop, shipping nearly nationwide (45 states), and recently got statewide placements in Whole Foods and Trader Joes stores