What Top Global Marketers Say to Craft

January 26, 2012 What Top Global Marketers Say to CraftDear Client: The short version: Not much. Well, that's not completely true. But when we asked the authoritative authors of a new book on sustained-growth brands what lessons they could offer our segment, there wasn't much. Maybe craft really is in a branding league of its own. Ok: Jim Stengel doesn't have much to do with the beer business. But he happens to be one of the most respected marketers in