Voodoo Ranger Snagging More Shelf Space

Dear Client: Yesterday, we teased a reveal of the secrets that are helping New Belgium get a better start than some competition in the new year. As we reported, Nielsen had the New Belgium franchise up 3.5% for the four weeks to February 16, and now growing 1.5% YTD. Meanwhile, the other five top craft franchises were down, and overall beer was down 1.6%. So: What's New Belgium doing right? A few things. Fat Tire trends are getting a wee