Vermont Hard Cider Co.’s Bret Williams on Relinquishing Strongbow, Cider Shelf S

Dear Client:As reported by sister pub BBD yesterday, Woodchuck maker Vermont Hard Cider Co. will transition its Strongbow import rights effective Dec. 31: Heineken USA will act as importer starting January 1. Vermont Hard Cider Co. imported Strongbow for a decade, during which time it became the second largest cider brand in America. Woodchuck is No. 1. "This change in VTHCC's portfolio and operation will not change our course as the leading hard cider company in the country. No jobs