UnBottling Odell’s New Campaign; Plus, Boulevard in D.C. Area Official

Dear Client: Odell's new UnBottled campaign seems one of the most concerted in the segment, having unearthed, through an extensive brand audit, a culture of "play." It's a simple, relatable concept, says Odell marketing manager Amanda Johnson-King. And the campaign medium will be accessible as well, relying heavily on social media, "as play and craft beer are both inherently social." But it will also involve strategic merchandize and events, including a pub crawl/scavenger hunt wherein the brewery will hide UnBottled