Trends Near End Year

Dear Client: Craft is cruising the latest 13 weeks to November 30 in IRI. Dollar sales are up 20.8% YTD, and 18.2% for 13-weeks in multi-outlet and convenience. Craft is a little softer in the food channel up 18.6% YTD and 16.3% for the 13 weeks. Almost impossibly, IPAs continue their dominance, though tapering ever so slightly, growing dollar sales 41.1% for food and 48.5% in MULC YTD. For 13 weeks, IPA is up 39% and 45.6% respectively. SPOT CHECKS.