Top Craft Making Gains Where Price is Nice

Dear Client:Yesterday we reported the latest IRI craft data. The segment's 4-week trends slowed in the largest channel universe, up 2.7%. Why was the most recent read so much softer than YTD (where craft is up 5.7%)?It's a short time period, granted. But drilling into the data: For one, the top horses, Blue Moon Belgian White and Leinie's Shandy, decelerated growth. The No. 1 and 2 craft brands in IRI's multi-outlet and convenience ("MULC") channel, up 8% and more than