The Numbers Behind Majority Craft Consumption

January 31, 2012 The Numbers Behind Majority Craft Consumption Dear Client: A majority of American beer drinkers now drinks craft beer at least occasionally. That's not a super-new phenomenon: The majority threshold was actually crossed in 2010. This per internal research done by the Boston Beer team. Jim Koch first shared this information with CBD late last year. It sounded natural to us. But the factoid was met with general disbelief when published in sister rag BBD. "How did that