The Marketing and Strategy Behind A-B’s New National Craft Brand

Dear Client:As sister pub Beer Business Daily reported earlier today, A-B announced to distributors Friday the national rollout of Goose Island top brands in draft-only format at the end of November, with 6- and 12-packs to hit around March 2013 in time for spring resets. The expansion will include 4 core Goose Island brands - 312 Urban Wheat Ale, Honker's Ale, India Pale Ale and Mild Winter Ale - to some 25 additional states. A-B's "dream" is to make Goose