Beer Business Daily – beer industry news and numbers

The Hot and Not so Hot Segments this Summer

Dear Client:With the Oktoberfests and Pumpkin beers already rolling out in stores, we figured now was a good a time as any to hit up Nielsen for a quick recap of the summer-selling season so far -- and whether we're starting to see hot summer seasonal products dip.Here's what we found out:CRAFT SEASONALS HAD A SORRY SUMMER. From May 26 to August 11, there wasn't a single week where craft seasonals found themselves out of the red. Indeed, seasonal craft

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