SweetWater Launches Cheekily Named “Half-a-Gummie” IPA on Draft

Dear Client:    Playing on its recently launched double IPA line, Gummies, [see CBD 07-06-2023], Tilray-owned SweetWater Brewing is building out the brand family with "Half-A-Gummie" IPA, a “more session-friendly” take on the fruit-forward series.  While the original and higher octane Gummies offerings are playing in the uber popular 19.2 oz package size, Half-a-Gummie will be available exclusively on draft, with no immediate plans to package it, SweetWater told CBD. The line extension is an adaptation to “consumer preferences,” SweetWater says,