Some Crafty Moves in Latest IRI

Dear Client:More color from IRI yesterday: It's always interesting to spot check movers and fallers in the latest data. The following brands have seen a bit of both trends throughout the year, but have solidly contributed to segment growth:LEINENKUGEL SHANDY SEASONAL BLIPS. Where Leinie's shandy seasonal is up double digits YTD (11.4% to 12/3 in MULC), and for 12 weeks (up 12.2%), its 4-week trends are dismal, down double digits (-16%). We've seen a similar phenomenon in Nielsen. This is