So You Want to Enter a New Market

Dear Client: "How Do You Truly Know How Your Beer is Doing?" was a timely Craft Brewers Conference session. Epic Brewing Co.'s Dave Cole, Keen Strategy founder Greg Dolan and First Beverage VP of craft's J.B. Shireman shared their own rules for keeping relevant in outside markets today, from maintaining freshness to brand equity in outside markets. ENTERING NEW MARKETS. J.B. really hammered home the importance of due diligence before entering into a new market. "I think you really need