Sierra Nevada in 2014

Dear Client: Here on the ground at Sierra Nevada's Chico digs at the 2013 Distributor Meeting for their Western region, we got a sneak peak of 2014 plans and packages. Sales chief Joe Whitney talked about targeting segment opportunities with new packages and initiatives. Those include new can packages, a long awaited variety pack, national accounts optimization and some on premise initiatives. CANS. They're a "really bright spot for us," said Jee, with "Pale Ale cans approaching 50% of Pale