Sierra “Helping Retailers Participate at a Higher Level”

Dear Client: Sierra is blessed with the anomaly of a still-growing flagship, though it's among the oldest in the craft clan. Sales chief Joe Whitney acknowledges the role cans have had in the phenom, wherein Pale dollars are up over 12% to May 19 in IRI all-channel data. But last year, capacity tightness on the leadup to Sierra's upcoming Asheville plant caused a scare. Spokesperson Bill Manley told CBD that there could "be a time when supply will not meet