Beer Business Daily – beer industry news and numbers

Show us the Money (to get to 10 Share)

November 18, 2011 Show us the Money (to get to 10 Share)Dear Client: People talk about craft growing to 10, 15, even 20 share in 5, 10, 15 years. The number they often leave out of such discourse is the money it will take to get there. Schlafly's Dan Kopman puts that number at about $1.5 billion. Roughly: If small U.S. brewers are going to grow from 5%, or 10 million barrels, to 10%, or 20 million, then we will

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