Selling Out the Bottom SKUs

December 7, 2011 Selling Out the Bottom SKUsDear Client: It's simple math. If there are going to be some 800-plus new breweries coming online in the next couple years, shelf space is gonna get even tighter. And craft already gets an inordinate amount of space relative to its volume share. Not so when you look at profit share. CM Profit Group's Tom Fox estimates that higher end beer comprises about half of the average retailer's profit for the category. Retailers