Seasonals Hit Hard in Latest Four Weeks

Dear Client:The latest IRI is in. The fresh set of data, which stretches to April 22, shows overall craft dollars are up 4.2% YTD in the multi-outlet and convenience channel. That's a notch below the last round of numbers we reported from IRI. Indeed, it seems the segment had a rough go in the latest four weeks, as dollars were only up 0.7% over the frame.When looking across vendors, styles, and brands in the segment we see that most of