Seasonal Switchover Time

Dear Client: It's that time of year when O(k)ctoberfests replace summer ales and pumpkin beers have already been in market for a matter of weeks, though we're merely hovering around the halfway point of summer. Every year this practice elicits several stories of backlash to what the authors call "seasonal creep." Earlier this week, Creative Loafing blog said they "hadn't even made it out of June when bottles of Southern Tier's Pumking released in Pennsylvania," though the brewer reportedly blamed