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Questions for Craft Into OND

Dear Client: The October-November-December period (or "OND" as we like to call it) is supposed to be big for craft -- but perhaps it was too big last year. Seems tough Q4 comps, which a few craft brewers have already mentioned, are slowing craft's still-hot growth just a bit. Per latest IRI to Nov 2, craft dollars are up 21.1% YTD in multi-outlet plus convenience, but 18.4% the latest 13 weeks, and 19% the latest 4. In food, it's gone

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