Power Hour: Craft New Product Sales Slated for 5-Year High; IPAs Continue Domina

Dear Client:Where to start? How about here: SymphonyIRI-defined craft has increased to 11 share in supers YTD ending July 8, while BA-defined craft surpassed 9 share in the channel (where BA-defined craft sales trends are also outpacing SIG's for the fourth straight year). That per Symphony's Dan Wandel at today's BA Power Hour. Craft has gained 3.5 share points over the last 4.5 years in Total U.S. Supers. And the segment's sales velocity has also continued to increase. It's not