Oregon Craft Has Largest Share of Beer Dollars in Total SIG-Tracked Channels

Dear Client:Oregon Brewers Guild executive director Brian Butenschoen was recently quoted in OregonLive.com as saying that craft beer has been the largest beer category for the last 20 months in the state, "a first in U.S. history - and Oregon continues to lead the country in the percentage of dollars spent on craft beer." We were a bit confused whether Brian meant largest beer category for all SymphonyIRI-tracked channels or food specifically. Last fall, we attended the Oregon Brewers Guild