New Belgium Rolls Out the “Dankest Beer in the World”

Dear Client:Late last month, New Belgium released a new year-round "hemp" beer called The Hemperor HPA (hemp pale ale) which, while lacking in THC, has definite cannabis-like aromas and flavors. This beer is def dank AF (forgive me). Bottles are coming in late May.Early sales of the beer on-premise have been "very promising," New Belgium chief Steve Fechheimer told CBD last week. "Some distributors are having trouble keeping it in stock." So why a hemp beer? The obvious appeal to