NBB Hires PepsiCo, WhiteWave Alum as Branding Chief

September 19, 2011 NBB Hires PepsiCo, WhiteWave Alum as Branding Chief Dear Client: Recall that New Belgium lost 14-year branding chief Greg Owsley in late April. Today the company announced his successor as Josh Holmstrom, most recently associate director of marketing at WhiteWave Foods, makers of Silk and Horizon Organic. Prior to WhiteWave, Holmstrom worked at PepsiCo in a variety of consumer marketing positions, and in new product innovation at Gatorade, Tropicana and Quaker Oats. Josh has led branding campaigns